Days Brewing Co.
Location - Scotland
Year - 2020
Design Credits - Onwards
Photo Credits - Days Brewing / Onwards
Explore - Days Brewing Co.
Less is definitely more for Days Brewing’s zero alchohol brews
Oh my days (sorry), if this branding for Days Brewing isn’t so beautifully minimal and bold!
Created by Onwards, the brand focusses on positioning the beer for folk who want to enjoy a beer but also make the most of the day. It’s actualy 0.0% (not 0.5% like most no/low beers), and was the result of a year of testing and a unique process. As they put it on their website, “We felt that beer was losing its relevance and wanted to create something fit for modern mindsets, that offers all those “beer moments” without the side effects. It’s brewed to pair with you and your lifestyle. That’s why we call it Beer for Doing”
The look is so strikingly simple with the handwriting style type writ large sideways up the can and bottle (why has no-one else though of that, it’s frequently in a horizontal drinking position!) The cans, bottle labels and even the box packaging have a simple colour split across in single colour, giving great contrast to the all-black type. I like the little sunshine ‘D’ on it’s side which is used sparingly too and the beer glass character on the glassware, nice touches.
It takes guts to be so minimal with beer branding, but when it pays off it really does as it’s a welcome visual relief from what can be busy looking shelves.
Thanks to Days Brewing and Onwards Agency for the image reproduction.
